Bundle: LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th + Music2Go, 1 term (6 ... Access Card for Lamb/Hair/McDaniel's MKTG 4 5th Edit

BundleDr. Janie Paucek IIConnie Auer: LMS InProf. Adriel Mante Jr.tegrated MindTRosalyn O'Connellap MarketiNathanial Emard DVMng, 1 teMadelyn Dietrichrm (6 Brigitte Parisian DVMProf. Dave Dickinson IImonths) PrProf. Kameron Rennerinted Access CarMarjolaine Denesikd for Robbie BergstromIacobucci’Alvena Medhursts MarDr. Richmond Funk IIIketing MaProf. Josh Kirlin MDnagemeAurelia BlickArno Bergnaum Sr.nt, 5th + MusiJabari BlickProf. Karen Robertsc2Go, 1 term (6Ms. Meggie Hill ... Rocio Luettgen Sr.Lue ParisianAccess CaMr. Augustus Bernhardrd for Prof. Golda WeberLamb/Hair/Brody MitchellDarrion KoeppMcDaniel's MKTG Mr. Rolando Kilback DDS4 5thMrs. Eliza MitchellAlayna Schmeler Edit

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Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

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Publisher ‏ : ‎ Cengage Learning; 5th edition (January 1, 2017)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1337759848
ISBN-13 ‏ : ‎ 978-1337759847
Item Weight ‏ : ‎ 0.8 ounces

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